Businesses band together for southern Iowa’s Humeston

HUMESTON, Iowa – Terrie and Tom Woods enjoy road trips to small Midwest towns and their locally owned stores, which explains why the retired Sherwood, Arkansas, couple ended up in Humeston in mid-May. “We just like small towns,” Terrie Woods said about being eight-and-a-half hours away from home and searching through Civil War-themed fabric at Snips of Thread Quilt Shop and The Yarn Pantry. With support from the Solutions Journalism Network

A group of downtown shop owners in this southern Iowa town of 465 people love stories like  that. They see it as a sign that their efforts are working when collaborating to make Humeston a vibrant place, even though the town lost population in the 2020 census from the 494 counted in the 2010 census. 

“Our businesses work well together to promote Humeston,” Leigh Ann Coffey, a local real estate agent, said. “We’re not in competition with each other.”

Their pitch: good products, good service and the charm of small-town shops.